Last week I was busy finalizing the latest Planaro deployment. This wasn’t a routine release — it brings a set of important features live for customers to use. Unusually, it was made up entirely of new features; there wasn’t a single bug fix in the whole thing.
So what’s new in Planaro?
Connecting LinkedIn Pages was a logical next step for the LinkedIn integration. Getting there required going through LinkedIn’s API access approval process, which I completed successfully. It’s a bit of a gate, but it unlocks posting to company pages, not just personal profiles — which matters a lot for agencies and anyone managing a brand.
Staying on platform integrations: Bluesky accounts can now be connected in Planaro too. Of everything in this release, Bluesky took the most time to integrate by a wide margin. Its OAuth flow is different from the others — hosted client metadata — so it was less “plug in another provider” and more “learn a new auth system from scratch.” Getting it working reliably in production, including token refresh, was the single hardest part of the release.
The headline feature, though, is community re-sharing. You can now connect Discord, Slack, and Telegram channels, and choose to automatically re-share a post to those channels once it goes live. This is the piece I’m most excited about, because it’s the thing no other scheduler does natively — most tools stop at publishing to the social platform, but a lot of the audience you actually care about lives in your communities. Publishing and distribution shouldn’t be two separate manual steps.
Alongside those, a few smaller but meaningful additions shipped:
A dedicated analytics page inside the dashboard, so account and post stats live in Planaro instead of being scattered across each platform.
Support for up to four images per post, up from the single image the MVP allowed — a small change, but one people kept asking for.
AI writing features in the post editor, integrated deliberately so they help where useful without taking over the writing experience.
Looking back, this release reflects a deliberate choice: instead of chasing breadth, I focused on features that tie directly into the core of the app and make it genuinely more useful — cross-posting across X, LinkedIn, and Bluesky, reaching communities automatically, and seeing the results in one place. In an era where a rough app can be spun up with AI in an afternoon, the real work — and the real differentiation — is in making integrations that actually hold up and workflows people can rely on.
You can try it all at planaro.app.
